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Why Go to Traverse City

YOUR DESTINATION AT A GLANCE

Traverse City is a small northern Michigan city with big appeal. Set on the shores of Grand Traverse Bay on Lake Michigan, it's known as the Cherry Capital of the World and has grown into a destination for food, wine, beaches and outdoor adventure.


Every July, the National Cherry Festival draws crowds for parades, concerts and cherry everything. Wine lovers can tour the wineries of the Old Mission and Leelanau peninsulas, known for crisp whites and stunning water views, and the town has a thriving craft beer and restaurant scene. Nearby Sleeping Bear Dunes National Lakeshore offers towering sand dunes perched high above the lake, scenic drives, beaches and the famous Dune Climb. Bike the TART Trails, paddle the clear bays and stroll downtown's shops and restaurants along Front Street.


Traverse City has its own airport and is a scenic drive from much of the Midwest. Summer and fall are the most popular seasons. I'll plan a lake getaway with wine tours and a day at Sleeping Bear Dunes.

BEST FOR

Wine enthusiasts, families, couples and outdoor travelers

BEST MONTHS

June–October

EXPLORE

Downtown sits beside West Grand Traverse Bay; Old Mission Peninsula is known for wineries and shore views; Leelanau Peninsula offers villages and Sleeping Bear Dunes access.

SIX18 SIGNATURE DESTINATION GUIDE

Traverse City

North America › Midwest › USA › Michigan

Freshwater beaches, orchards and northern Michigan scenery

Rural & Wine Country

Cherries

Beach

Wine

SIX18 INSIDER TIP

Spend one full day at Sleeping Bear Dunes, then save a separate morning for the Old Mission Peninsula.

Experiences Worth Exploring

THINGS TO DO

Allow a full day and check park alerts before taking scenic drives.

Sleeping Bear Dunes National Lakeshore

Explore sweeping Lake Michigan sand dunes, forest paths and scenic overlooks west of Traverse City. The national lakeshore spans several distinct areas.

Visit after a downtown walk and check seasonal swim conditions.

Clinch Park & West Bay Beach

Relax on an accessible bayfront beach near downtown, with shoreline paths and water views. It is a convenient stop between meals and shopping.

Use a designated driver if visiting tasting rooms.

Old Mission Peninsula

Drive between vineyards, orchards and bay views north of Traverse City. Roadside farm stops vary by season.

Combine with peninsula farm markets and check lighthouse access hours.

Mission Point Lighthouse

See a historic lighthouse at the northern end of Old Mission Peninsula. Shoreline scenery and surrounding parkland make it a rewarding drive.

Book a guided tour if interested in the buildings’ history.

The Village at Grand Traverse Commons

Explore shops, cafés and architecture inside a redeveloped historic institutional complex. Guided historical tours may be offered.

A large resort with golf and recreation near Traverse City and the bay.

Grand Traverse Resort and Spa

Acme / East Grand Traverse Bay

Hotel Tags

An upscale waterfront hotel with convenient access to the downtown district.

Delamar Traverse City

West Grand Traverse Bay waterfront

Hotel Tags

A boutique-style hotel near the waterfront and downtown dining.

Hotel Indigo Traverse City

Warehouse District

Hotel Tags

A landmark downtown hotel close to shops, restaurants and the bayfront.

Park Place Hotel & Conference Center

Downtown Traverse City

Hotel Tags

A beach-oriented hotel on East Grand Traverse Bay.

The Baywatch Resort

East Bay / US-31

Hotel Tags

Curated Accommodations

WHERE TO STAY

Best Time to Visit Badge

November in Traverse City

High 45°F · Low 32°F · Rain 3.1 in

Quiet fall days and cozy tasting rooms on the Leelanau and Old Mission peninsulas.

Summer is popular for lake activities and cherries; September and October offer harvest scenery and fall color. Winter supports snow activities when conditions permit.

Best Times to Visit Traverse City

WHEN TO GO

Where to Dine

DINING

Explore Front Street and the Warehouse District for independent restaurants, cafés and regional cherry products.

PLAN YOUR TABLE

Want reservations handled before you land? Your SIX18 advisor can book standout dinners as part of your trip.

Plan my trip

06

Sleeping Bear Dunes day trips

Build extra flexibility around sleeping bear dunes day trips when visiting Traverse City. Verify access, cancellations, road or sea conditions and the return journey before committing to an excursion.

05

Downtown and waterfront trails

Plan time for downtown and waterfront trails in Traverse City. Check terrain, weather, accessibility and local restrictions; allow an alternate transfer where walking is impractical.

04

Taxis and prebooked rides

For more flexible journeys, taxis and prebooked rides may be relevant in Traverse City. Use authorized providers, confirm the pickup location and agree on payment arrangements before travel.

03

Rental cars for peninsulas

Consider rental cars for peninsulas when organizing trips beyond your accommodation. Confirm the exact boarding location, advance booking requirements and any transfer between terminals.

02

BATA buses

For travel within Traverse City, investigate bata buses. Verify route coverage, ticket rules, operating dates and the last return service before relying on it for sightseeing.

01

Cherry Capital Airport

Cherry Capital Airport (TVC) is just a few miles from downtown, with nonstop service that expands in summer.

Downtown is walkable, but a car is useful for peninsulas, beaches and scenic day trips. Seasonal shuttles and tours may be available.

Getting Around Traverse City

GETTING AROUND

KEEP EXPLORING

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